000			00442nam a2200157Ia 4500
005			20250828043211.0
008			250826s9999||||xx |||||||||||||| ||und||
020			_a9780749470159
082			_a658.827 K836B
100			_aKompella, Kartikeya, ed.
245		4	_aThe brand challenge: adapting branding to sectorial imperatives
260			_aNew Delhi _bKogan Page _c2015
300			_axxi p. + 338p.
690			_aBrand challenge
942			_cBK
999			_c3548 _d3548