000 00428nam a2200157Ia 4500
005 20250828043154.0
008 250826s9999||||xx |||||||||||||| ||und||
020 _a9788131722367
082 _a658.8342 k 96 c
100 _aKumar,S.Ramesh.
245 0 _aConsumer behaviour and branding: Concepts,reading and cases.
260 _aNew Delhi
_bPearson
_c2009
300 _aXV p. + 607
690 _aConsumer decision
942 _cBK
999 _c1687
_d1687