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1.
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Advertising management by
Edition: 5th ed.
Material type:  Text
Publication details: New Delhi Pearson Education 2006
Availability: Items available for loan: GCCBA-50 (3).
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2.
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3.
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Advertising and sales management by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi Kalyani 2007
Availability: Items available for loan: GCCBA-50 (1).
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4.
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Advertising: An IMC perspective by
Material type: Text
Publication details: New Delhi Excel Books 2007
Availability: Items available for loan: GCCBA-50 (1).
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5.
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Desi dream merchants by
Material type: Text
Publication details: New Delhi Tata McGraw-Hill 2006
Availability: Items available for loan: GCCBA-50 (1).
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6.
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Advertising and Sales Promotion by
Material type: Text
Publication details: New Delhi A.PH. Pub. 2016
Availability: Items available for loan: GCCBA-50 (2).
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7.
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8.
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Digital Marketing by
Material type: Text
Publication details: Chennai McGraw Hill 2018
Availability: Items available for loan: GCCBA-50 (1).
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10.
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11.
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Advertising and sales management by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi Kalyani 2007
Availability: Items available for loan: GCCBA-50 (1).
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12.
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Advertising & brand management by
Material type: Text
Publication details: Ludhiana Kalyani Publication 2019
Availability: Items available for loan: GCCBA-50 (1).
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