TY  - BOOK
AU  - Heding, Tilde
AU  - Knudtzen , Charlotte F./Bjerre , Mogens/
TI  - Brand management: research , theory and practice
SN  - 0-415-44326-1
U1  - 658.827 H342B 
PY  - 2009///
CY  - New York
PB  - Routledge
ER  -