TY  - BOOK
AU  - Dhar , Upinder
AU  - Nath , V.V./Nair , Satish K./Yadav , Prabhat Kumar/
TI  - New age marketing: emerging realities
SN  - 81-7446-587-0
U1  - 658.8 D535N 
PY  - 2008///
CY  - New Delhi
PB  - Excel Books
ER  -