Panda, Tapan K <br/><br/>
Marketing management: text and cases 

 - 2ND ed. 
 - New Delhi  Excel Books  2008 
 - xvii p. + 757 
<br/><br/><label>ISBN: </label>81-7446-548-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 P192M