Keegan, Warren J. <br/><br/>
Global marketing management 

 - 7th ed. 
 - New Delhi  Pearson Education  2007 
 - 643p. p. 
<br/><br/><label>ISBN: </label>81-7758-008-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 K24Q