TY  - BOOK
AU  - Jain, P.C. 
AU  - Management 
AU  - Marketing Management 
AU  - Consumer Behaviour 
TI  - Consumer Behaviour: In India  Context 
SN  - 9788121922142
U1  - 658.8342 
PY  - 2016///
CY  - New Delhi 
PB  - S. Chand & Company PVt. Ltd.
ER  -