Malhotra, Naresh K. <br/><br/>
Marketing Research: An Applied orientation 

 - 5th ed. 
 - Delhi  Pearson education  2010 
 - 859 p. 
<br/><br/><label>ISBN: </label>9788131723173 
<br/><br/><label>Dewey Class. No.: </label>381 M11M