Varshney, R.L. <br/><br/>
International Marketing Management: an Indian perspective 

 - 20th ed. 
 - New Delhi  Sultan Chand and son  2007 
 - 512p. p. 
<br/><br/><label>ISBN: </label>8180544672 
<br/><br/><label>Dewey Class. No.: </label>658.848 V438I