TY  - BOOK
AU  - Kasper , Hans
AU  - Helsdingen , Piet Van/Gabbot , Mark/
TI  - Services Marketing Management: A strategic perspective
SN  - 0-470-09116-9
U1  - 658.8 K153S 
PY  - 2006///
CY  - England
PB  - John Wiley & Sons
ER  -