Rajagopal <br/><br/>
Marketing management: text and cases 

 - New Delhi  Vikas Pub. House  2007 
 - xvii p. + 299p. 
<br/><br/><label>ISBN: </label>81-259-0773-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 R137M