TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair Jr. Joseph F./Sharma, Dheeraj/McDaniel, Carl/
TI  - M K T G: principles of marketing
SN  - 9788131520345
U1  - 658.8 L171M 
PY  - 2016///
CY  - Delhi
PB  - Cengage Learning
ER  -