Kompella, Kartikeya, ed. <br/><br/>
The brand challenge: adapting branding to sectorial imperatives 

 - New Delhi  Kogan Page  2015 
 - xxi p. + 338p. 
<br/><br/><label>ISBN: </label>9780749470159 
<br/><br/><label>Dewey Class. No.: </label>658.827 K836B