TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A./Purani, Keyoor/
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1 B41A 
PY  - 2017///
CY  - Chennai
PB  - McGraw Hill
ER  -