Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 

 - 9th ed. 
 - Chennai  McGraw Hill  2017 
 - x1iii p. + 1016p. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1 B41A