TY  - BOOK
AU  - Rajiv Lal
AU  - Quelch, John A./Rangan, V.Kasturi/
TI  - Marketing management: Text and cases
SN  - 0-07-060395-2
U1  - 658.8 R137M 
PY  - 2007///
CY  - New Delhi
PB  - TMG
ER  -