TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A./
TI  - Business market management: understanding, creating, and delivering value
SN  - 81-317-0806-3
U1  - 658.8 An23B 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
ER  -