TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Keller, Kevin Lane/Koshy, Abraham/Jha, Mithileshwar/
TI  - Marketing management: A South Asian perspective
SN  - 81-317-0200-6
U1  - 658.8 K848M 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
ER  -