Keller, Kevin Lane <br/><br/>
Marketing management: A South Asian perspective 

 - 12th ed. 
 - New Delhi  Pearson Education  2007 
 - xli p. + 621,119p. 
<br/><br/><label>ISBN: </label>81-317-0200-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 K848M