Malhotra, Naresh K. <br/><br/>
Marketing research: An applied orientation 

 - 7th ed. 
 - New Delhi  Pearson Education  2017 
 - xxx p. + 968p. 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Dewey Class. No.: </label>381 M29M