Cravens, David W. <br/><br/>
Strategic Marketing 

 - 8th ed. 
 - New Delhi  Mcgraw Hill education  2015 
 - xvii p. + 726p 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Dewey Class. No.: </label>658.8 C 855 S