TY  - BOOK
AU  - Kotler , Philip
AU  - Keller , Kevin Lane/Koshy, Abraham/Jha , Mithileshwar/
TI  - Marketing management
SN  - 9788131767160
U1  - 658.8 K848M 
PY  - 2014///
CY  - New Delhi
PB  - Pearson Education
ER  -