Kotler , Philip <br/><br/>
Marketing management 

 - 14th ed. 
 - New Delhi  Pearson Education  2014 
 - xxv p. + v.p. 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Dewey Class. No.: </label>658.8 K848M