TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J./Stanton, William J./Pandit, Ajay/
TI  - Marketing
SN  - 9780070151567
U1  - 658.8 Et99M 
PY  - 2011///
CY  - New Delhi
PB  - Tata Mcgraw Hill
ER  -