Etzel, Michael J. <br/><br/>
Marketing 

 - 14th ed. 
 - New Delhi  Tata Mcgraw Hill  2011 
 - xxvi p. + 880 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Dewey Class. No.: </label>658.8 Et99M