TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz,Jochen/Chatterjee, Jayanta/
TI  - Service Marketing: People, technology, strategy
SN  - 9788131759394
U1  - 658.8 L941Se 
PY  - 2013///
CY  - Delhi
PB  - Pearson
ER  -