Lovelock, Christopher <br/><br/>
Service Marketing: People, technology, strategy 

 - 7th ed. 
 - Delhi  Pearson  2013 
 - xv p. + 683 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Dewey Class. No.: </label>658.8 L941Se