Jain , P.C. <br/><br/>
Consumer Behaviour in Indian Context 

 - 2nd rev. ed. 
 - New Delhi  S.Chand  2013 
 - viii p. + 261 
<br/><br/><label>ISBN: </label>81-219-2214-3 
<br/><br/><label>Dewey Class. No.: </label>658.8342 J199C