TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S./
TI  - Marketing management: indian context. global perspective
SN  - 9781259026416
U1  - 658.8 R14M 
PY  - 2013///
CY  - New Delhi
PB  - Mcgraw hill
ER  -