Ramaswamy, V.S. <br/><br/>
Marketing management: indian context. global perspective 

 - 5th ed. 
 - New Delhi  Mcgraw hill  2013 
 - xiv p. + 788 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Dewey Class. No.: </label>658.8 R14M