Malhotra, Naresh K. <br/><br/>
Marketing research: An applied orientation 

 - 6th ed. 
 - New Delhi  Pearson Education  2007 
 - 948p. p. 
<br/><br/><label>ISBN: </label>81-317-0706-7 
<br/><br/><label>Dewey Class. No.: </label>381 M29M