TY  - BOOK
AU  - Zeithmal, Valarie A.
AU  - Bitner, Mary Jo/Gremler,Dwayne D./Pandit, Ajay/
TI  - Services Marketing: Integrating customer Focus Across the Firm
SN  - 9781259026812
U1  - 658.8 Z37S 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
ER  -