Tull, Donald S. <br/><br/>
Marketing Research: Measurement & Method 

 - 6th ed. 
 - New Delhi  PHI Learning  2009 
 - xvii p. + vr.p. 
<br/><br/><label>ISBN: </label>9788120309616 
<br/><br/><label>Dewey Class. No.: </label>658.83 T822M