Arun Kumar <br/><br/>
Marketing management 

 - 2nd ed. 
 - New Delhi  Vikas Pub.  2013 
 - xxi p. + 942p. 
<br/><br/><label>ISBN: </label>9788125942597 
<br/><br/><label>Dewey Class. No.: </label>658.8 Ar84M