TY  - BOOK
AU  - Wells, William
AU  - Moriarty, Moriarty/Burnett, John/
TI  - Advertising: Principles and Practice
SN  - 9788131714140
U1  - 659.1 W462A 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
ER  -