TY  - BOOK
AU  - Ball, Donald A.
AU  - McCulloch,Wendell H/Geringer,J.Michael/Michael ,Minor/mcnett, jeanne M./
TI  - International business: challenge of global competition
SN  - 9780070671065
U1  - 658.049 B21I 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -