Peter,J Paul <br/><br/>
Consumer Behaviour & Marketing Strategy 

 - 7th ed. 
 - New Delhi  Tata McGraw Hill  2010 
 - xvi p. + 579p 
<br/><br/><label>ISBN: </label>9780070601581 
<br/><br/><label>Dewey Class. No.: </label>658.8342 P441C