Kotler, Philip <br/><br/>
Principles of marketing 

 - 12th ed. 
 - New Delhi  PHI  2007 
 - xxiv p. + 599 + i-18 
<br/><br/><label>ISBN: </label>81-203-3292-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 K848P