TY  - BOOK
AU  - Kumar, Alok
AU  - Sinha, Chhabi/Sharma, Rakesh/
TI  - Customer relationship management: Concepts & application
SN  - 9788177226225
U1  - 658.812 Al71C 
PY  - 2012///
CY  - New DElhi
PB  - Biztantra
ER  -