Kumar,S.Ramesh. <br/><br/>
Consumer behaviour and branding: Concepts,reading and cases. 

 - New Delhi  Pearson  2009 
 - XV p. + 607 
<br/><br/><label>ISBN: </label>9788131722367 
<br/><br/><label>Dewey Class. No.: </label>658.8342 k 96 c