Saxena,Rajan <br/><br/>
Marketing management 

 - 4th ed. 
 - New Delhi  Tata McGraw-Hill  2010 
 - xxix p. + 883 
<br/><br/><label>ISBN: </label>0-07-014491-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 Sa97M