TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner , Mary Jo/Gremler,Dwayne D./Pandit,Ajay/
TI  - Services marketing: integrating customer focus across the firm
SN  - 0-07-066007-7
U1  - 658.8 Ze37S 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
ER  -