Zeithaml,Valarie A. <br/><br/>
Services marketing: integrating customer focus across the firm 

 - 4th ed. 
 - New Delhi  Tata McGraw-Hill  2010 
 - xxix p. + 743 
<br/><br/><label>ISBN: </label>0-07-066007-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 Ze37S