TY  - BOOK
AU  - Varshney, R.L.
AU  - Bhattacharyya , B./
TI  - International marketing management: An indian perspective
SN  - 81-8054-527-6
U1  - 658.848 V438I 
PY  - 2009///
CY  - New Delhi
PB  - S.Chand & Sons
ER  -