Varshney, R.L. <br/><br/>
International marketing management: An indian perspective 

 - 22nd ed. 
 - New Delhi  S.Chand & Sons  2009 
 - 596 p. 
<br/><br/><label>ISBN: </label>81-8054-527-6 
<br/><br/><label>Dewey Class. No.: </label>658.848 V438I