Malhotra , Naresh K. <br/><br/>
Marketing research: an applied orientation 

 - 5th ed. 
 - New Delhi  Prentice Hall of India  2008 
 - xxx p. + 811 
<br/><br/><label>ISBN: </label>81-203-3044-3 
<br/><br/><label>Dewey Class. No.: </label>381 M29M