Cateora ,Philip R. <br/><br/>
International marketing 

 - 12th ed. 
 - New Delhi  Tata McGraw-Hill  2005 
 - xxxiii p. + 697 
<br/><br/><label>ISBN: </label>0-07-059879-7 
<br/><br/><label>Dewey Class. No.: </label>658.84 C282I