Jolly , Adam <br/><br/>
From idea to product: how to market innovative products and services 

 - New Delhi  Kogan Page India  2005 
 - viii p. + 167 
<br/><br/><label>ISBN: </label>0-7494-4522-X 
<br/><br/><label>Dewey Class. No.: </label>658.8 J685F