Advertising Principles And Practice (Record no. 5890)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251118b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121940016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | GCCBA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.11 |
| Item number | G959A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ruchi |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Principles And Practice |
| Remainder of title | With 17 Recent Indian Cases Studies |
| Statement of responsibility, etc. | By Ruchi Gupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | S Chand And Company Limited |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 402 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GCCBA-50 | GCCBA-50 | 11/18/2025 | 659.11 G959A | 7699 | 11/18/2025 | 11/18/2025 | Books |